If you've heard the phrase "fastest sellout in Miami history" anywhere in the last 18 months, that was The St. Regis Residences Brickell. The launch pace stunned even Brickell's most seasoned brokers — a billion dollars of contracted inventory in roughly 90 days, with international buyers driving the majority of demand.

I'm Carlos Cabale, real estate agent in Miami, and the St. Regis Brickell is the project that quietly reset what the top of the Brickell market looks like. Here's why it matters, what's still available, and whether you should still be paying attention to it as it heads toward 2028 delivery.

The Project, In Plain Numbers

- Address: 1809 Brickell Avenue, Brickell, Miami (the former Bay Park site)

- Developer: The Related Group and Integra Investments

- Architect: Robert A.M. Stern Architects (RAMSA)

- Interior Design: Rockwell Group

- Brand: The St. Regis (Marriott International's flagship luxury brand)

- Total residences: 354 across two towers (Tower I and Tower II)

- Heights: 47 and 48 stories

- Price-per-square-foot average: approximately $2,500/sqft, with penthouses pricing materially higher

- Status: Tower I sold out at launch; Tower II in active sales

- Expected completion: 2028

- Site frontage: direct waterfront on Biscayne Bay

The Architectural Story — RAMSA Comes to Brickell

I covered Ocean Terrace Residences earlier — RAMSA's first major Miami project. Then The St. Regis Brickell happened, and RAMSA was suddenly the most consequential foreign architectural import to Miami's luxury market in the cycle.

What RAMSA brings to The St. Regis Brickell is exactly what they brought to 15 Central Park West and 220 Central Park South: classical proportion, restrained ornament, deep window reveals, and a facade that reads "timeless" rather than "right now." In a city where most luxury towers go all-in on contemporary diagrid glass aesthetics (see Mercedes-Benz Places Brickell, 1428 Brickell), the RAMSA approach at St. Regis is the deliberate counter-positioning: a building designed to look correct in 2050.

Rockwell Group handles the interiors. David Rockwell's design firm has built the public spaces of the most acclaimed luxury hotels globally — Nobu Hotels, the W in multiple cities — and brings hospitality-grade detailing to the residential lobbies, amenities, and shared spaces.

Why It Sold So Fast

Three reasons The St. Regis Brickell broke Miami sales velocity records:

One: brand strength. The St. Regis name carries 120 years of luxury hospitality equity. Branded residences with St. Regis, Four Seasons, Aman, and Waldorf Astoria affiliations consistently outperform unbranded equivalents at sale and resale. International buyers in particular — Latin American, European, and Middle Eastern — recognize the St. Regis name immediately, which produces faster pre-construction decision-making.

Two: location. 1809 Brickell Avenue is one of the last large waterfront development sites in Brickell. The lot directly faces Biscayne Bay, with views eastward toward Key Biscayne and unobstructed sunrise exposure. As Brickell densifies, sites this size on direct waterfront simply do not exist anymore. Scarcity in real estate is the most reliable value driver.

Three: developer track record. Related Group has built more Miami branded residences than any other developer — Armani Casa, Baccarat, Cipriani, Casa Bella, and now St. Regis Brickell. Integra Investments brings local Florida development expertise. The combination produces credible execution risk, which institutional and high-net-worth buyers reward with faster commitments.

What Living Here Looks Like

The 354 residences span 1- to 5-bedroom layouts across the two towers, with penthouses and "mansion-floor" larger residences on premium floors. Interior features include:

- 10-foot ceilings as standard

- Floor-to-ceiling windows with operable corner sections

- Private elevators on penthouse floors, semi-private on standard floors

- Italian custom kitchens with stone countertops

- Sub-Zero and Wolf appliance packages

- Spa-style primary bathrooms with stone vanities and rainshowers

- Rockwell Group interior architecture and lighting design

Amenities run the full St. Regis brand standard:

- Signature St. Regis Butler Service (24-hour personal concierge)

- Multiple pools including a residents-only bay-facing pool deck

- Tea Lounge in the lobby (St. Regis brand signature)

- Full-service spa with treatment suites

- Fitness center with private training studios

- Children's playroom and family suite

- Wine room and tasting cellar

- Private dining and chef's kitchen for resident events

- Library and signature bar in the residential lobby

- Direct bayfront promenade integration

The Investment Case

Three pillars for the long-term case on St. Regis Brickell:

One: brand resale durability. St. Regis branded residences in other markets — Mexico City, Toronto, San Francisco, New York — have demonstrated 10% to 20% resale premiums over comparable unbranded inventory in the same submarkets over 5- to 10-year holds. The brand pays.

Two: waterfront site quality. Direct bayfront sites in Brickell are functionally finished — there are no more comparable parcels available. Even if the broader condo market softens, a true waterfront RAMSA-designed St. Regis tower is the asset class that holds best in a downturn.

Three: international buyer base. The St. Regis Brickell's launch buyer pool was approximately 60% international (Argentina, Mexico, Brazil, Colombia, Italy, Switzerland) and 40% domestic. That diversification of currency exposure and economic-cycle correlation reduces single-market risk on resale.

The Risks

Pricing has already been bid up. The fastest sellout in Miami history means buyers paid premium pricing at launch. Resale in 2028 won't automatically be at or above contract price — it will depend on the broader luxury market environment and the comp story Brickell tells at delivery.

Tower II pricing is higher than Tower I was at launch. Buyers entering now are paying the post-sellout price for the still-available inventory, which means less margin of safety than the Tower I early-launch buyers had.

Brickell is delivering significant trophy inventory in the same 2026-2028 window. St. Regis competes for the same buyer dollar as Cipriani Residences, 888 Brickell by Dolce & Gabbana, 1428 Brickell, Mercedes-Benz Places, SIRO Brickell, and others. Each project has a different thesis, and not all will perform equally well at resale.

The 1809 Brickell Avenue site has good waterfront positioning but is south of the Brickell Avenue retail and restaurant cluster. The southern Brickell waterfront is quieter than the Mary Brickell Village / Brickell City Centre core. For buyers who want walkable urban density immediately outside the door, that's a consideration.

Miami Market Snapshot — May 2026:

- Brickell new-construction branded residence average: ~$1,950/sqft (St. Regis priced above market at ~$2,500/sqft)

- Branded residence resale premium over unbranded (24-month avg): 14% to 22%

- St. Regis Tower I: 100% sold out as of mid-2026

- Tower II current availability: limited inventory in larger residences and penthouses

What I'd Tell My Best Friend

If you missed Tower I at launch pricing, the question for Tower II is harder. You're paying a meaningful premium over original Tower I pricing, which means the resale upside is more compressed. That said — you're buying the most architecturally serious branded residence on direct Brickell waterfront, in a tower that has already proven the buyer demand thesis, with a developer-architect-brand combination that has 30+ years of credibility.

For a Miami business owner or international buyer who wants the highest-confidence branded-residence purchase in Brickell, accepting that the easy money was already made at Tower I launch — The St. Regis Brickell Tower II is the answer. For pure investment plays where margin of safety matters more, look at Waldorf Astoria Miami at $1,500/sqft, which I covered separately, or at the still-pricing-up North Beach plays like Ocean Terrace Residences.

As I broke down in "Cipriani Residences Brickell" and "888 Brickell by Dolce & Gabbana," each of the Brickell trophy projects in this cycle has a different identity. St. Regis is the classical, architecture-first, brand-secure choice. That's a real position.

View the full St. Regis Residences Brickell project page with current pricing and availability at carloscabalerealtor.com/new-development/st-regis-residences

Frequently Asked Questions

Q: Is St. Regis Brickell still available for sale?

A: Tower I is 100% sold out. Tower II has limited remaining inventory, primarily larger residences and penthouses. Pricing for available units in Tower II is materially higher than original Tower I launch pricing. Contact me directly for current Tower II availability and pricing.

Q: How does St. Regis Brickell compare to Cipriani Residences Brickell?

A: Cipriani is brand-built around the legendary Italian dining empire and located inland on Brickell. St. Regis is a global luxury hotel brand on direct bayfront. Pricing is roughly comparable at the high end. Cipriani's appeal is the dining/lifestyle brand; St. Regis's appeal is the waterfront location and architecture.

Q: Can I rent out my St. Regis Brickell residence?

A: Condo documents define rental policies. Branded residences typically allow longer-term rentals (30+ days, sometimes 60-day minimums) and may include access to a building-managed rental program through the St. Regis hotel side. Short-term Airbnb-style rentals are generally not permitted under most St. Regis condo declarations.

Q: When does St. Regis Brickell deliver?

A: Expected completion is 2028. Tower I vertical construction is underway; Tower II is in earlier stages. Delivery dates can move with construction conditions, but the developer's track record (Related Group has delivered every recent Miami project on or close to schedule) supports the 2028 target.

Explore the full St. Regis Residences Brickell project on my website: https://www.carloscabalerealtor.com/new-development/st-regis-residences

Let's find your next property together.